When you learn the Pinwheel Principle, and how to apply it, you can increase your store sales without resorting to price slashing.The Pinwheel Principle will help you learn:

1) Why customers aren’t buying, and how to fix the problem

When you know the reasons customers don’t buy, you can address each issue one by one. You know where to focus your efforts.  You are able to create strategies to remove barriers that stop shoppers. If you don’t know why your customers aren’t buying, then all your efforts to fix the problem are based on guesses.

When you’re just guessing, some of your efforts to come up with a solution will work, and some won’t.  You end up wearing yourself out trying different things with mixed results. When you discover why customers don’t buy, often the solution becomes obvious. You’ll find it becomes easier to increase sales.

2) How to organize merchandise to make the store more attractive to customers

The way you place merchandise in your store can make shopping easier for customers, and encourage them to buy more. If you don’t know the techniques to simplify the buying process for customers, you’re missing out on sales. When you know your customers’ needs and how they shop, you can place merchandise to draw them into the store and keep them coming back.

You’ll also discover where to place sale merchandise for the best results. Placing sale merchandise in the right location can raise the profile of your store, encourage shoppers to browse, and even increase sales of regular price merchandise. Sale merchandise in the wrong place can give your store a discount image and drive away the customers you want to attract. Instead, knowing how to use an effective markdown strategy can increase sales, and make room for new merchandise.

3) Techniques to measure your results

Measuring results helps you keep track of which actions are most effective, and which ones can be improved. When you keep track of the results your strategies get, you are able to set consistently achievable sales goals. If you don’t measure, you won’t know which ones were effective. You don’t know which strategies to keep doing, and which ones to change. Measuring results tells you what strategies work best for your business and your customer. Once you know what activities produce the best results, you can repeat them over and over to generate sales.

But, can this report make a difference in my business?

The Pinwheel Principle report can make a difference in how you see your business. With the ideas in this book, you’ll learn to identify problem areas, and develop solutions. Taking action and implementing solutions are what makes a difference. That difference depends on action and commitment to seeing it through. Reading the report is just the first step to transforming your business.

I don’t have time to read a report and implement new ideas. I’m already worn out running my business.

The report is designed to help you make small changes over time, building on each success. The Premium Option Quick Start Guide has sections that can be read on a coffee break. It gives simple techniques that can be implemented right away to getting your sales on track. Doing one task for fifteen minutes each day is enough time to start making a difference.

What if I’ve already tried everything?

Trying a merchandising or marketing technique once and having it fail doesn’t mean the technique doesn’t work. Think about learning to ride a bike. If you try it once and fall off, does that mean the bike doesn’t work? Do you keep trying lots of different bikes hoping you’ll find one that works? Instead, you keep using the same bike. You set a small goal, such as balancing the bike for a few seconds, then riding a few feet. Gradually you can ride farther and faster. You correct mistakes, one at a time until you can ride around the block.

Merchandising works the same way. We choose a couple of techniques to start out. Set small reasonable goals and keep measuring results. Work at those techniques until they are getting consistent results. And then we try to master new techniques.

It will take too long to learn something new. I need a solution now.

No program or book is going to turn store sales around overnight. It’s going to take some time to make a big difference. Since it takes time to build success, it’s important to get started right away. The bonus Quick Start Guide helps you do that. It provides techniques you can start implementing in fifteen minutes.  Right away you can begin learning why customers aren’t buying, and what you can do about it.

I don’t want to waste more money on how-to advice that will sit on the shelf.

There’s always a risk when buying a book. I can’t guarantee that you’ll use it. And there is probably more information in the report than you’ll be able to implement. But if you choose one idea to start with, the results might be surprising. Starting to make a difference in your sales might not be so hard. Success with one idea leads to the next one. And the next one. Besides that, I’m available for support and will follow up. And you’re always free to email with questions.

How do I know this is what I need?

The Pinwheel Principle outlines the business information needed to identify why customers aren’t buying. It gives details on how to find this information and what to do next. If you already have a good idea why customers aren’t buying, the Pinwheel Principle provides merchandising remedies to boost sales. If you buy the report and don’t find anything useful, I’ll refund your purchase price within 60 days.

What if I read it and don’t learn anything new?

Read the report. Try the ideas in your store. See what happens. You should be able to find at least one idea or strategy that is new to you, and that you haven’t tried before. I want you find ideas to breathe new life into your store, and get your sales moving again.

If you can’t find even one idea in the book to do that, I’ll give you your money back. I call it the Inspiration Guarantee. You get ideas to get your business moving, or your money refunded.