How do you increase store sales without discounting?

(Learn why customers aren’t buying, and how to fix it.)

Are you wondering why customers aren’t buying?

Are you wondering what you need to do to generate more sales?

Can you improve sales results by changing your merchandising?

Maybe you’re frustrated that your hard work isn’t getting the expected results. You’ve have good results in the past, but sales have dropped off. Customers just aren’t buying.

You have quality product, a great team and an attractive store, yet it doesn’t seem to be enough to get customers buying. Sales are below projections. The store is getting crowded with too much inventory. Mark downs on last season’s merchandise aren’t attracting enough customers. In spite of your efforts to turn things around, products still aren’t moving like you’d planned.

What can you do to turn things around?

Where do you start?
What will have the most impact on your business?

When you have questions like this, you often don’t know where to turn.
If you knew what to do, you could make changes to attract more customers, increase repeat traffic and improve sales.

What you need is a way to increase sales, without drastically slashing prices.

the Pinwheel Principle report

When you learn the Pinwheel Principle, and how to apply it, you can increase your store sales without resorting to price slashing.The Pinwheel Principle will help you learn:

1) Why customers aren’t buying, and how to fix the problem

When you know the reasons customers don’t buy, you can address each issue one by one. You know where to focus your efforts.  You are able to create strategies to remove barriers that stop shoppers. If you don’t know why your customers aren’t buying, then all your efforts to fix the problem are based on guesses.

When you’re just guessing, some of your efforts to come up with a solution will work, and some won’t.  You end up wearing yourself out trying different things with mixed results. When you discover why customers don’t buy, often the solution becomes obvious. You’ll find it becomes easier to increase sales.

2) How to organize merchandise to make the store more attractive to customers

The way you place merchandise in your store can make shopping easier for customers, and encourage them to buy more. If you don’t know the techniques to simplify the buying process for customers, you’re missing out on sales. When you know your customers’ needs and how they shop, you can place merchandise to draw them into the store and keep them coming back.

You’ll also discover where to place sale merchandise for the best results. Placing sale merchandise in the right location can raise the profile of your store, encourage shoppers to browse, and even increase sales of regular price merchandise. Sale merchandise in the wrong place can give your store a discount image and drive away the customers you want to attract. Instead, knowing how to use an effective markdown strategy can increase sales, and make room for new merchandise.

3) Techniques to measure your results

Measuring results helps you keep track of which actions are most effective, and which ones can be improved. When you keep track of the results your strategies get, you are able to set consistently achievable sales goals. If you don’t measure, you won’t know which ones were effective. You don’t know which strategies to keep doing, and which ones to change. Measuring results tells you what strategies work best for your business and your customer. Once you know what activities produce the best results, you can repeat them over and over to generate sales.

The Pinwheel Principle shows you how your own business holds the answer to many of your business questions. Once you know how to capture key information about your business, you can use that information to make merchandising & marketing decisions simpler.

The Pinwheel Principle is a pdf report that shows you why & how to collect key information about your business. The report is divided into four sections that cover the four types of business information you need to make merchandising decisions.
Pinwheel Image

The four key areas:

  • Customer Information
  • Traffic Information
  • Sales Information
  • Product Information

When you understand how to collect and use this information, you learn more about your business. You start to see what’s working and what isn’t. You begin to understand what’s keeping customers from buying. Your own business information starts to show you what you need to know to get sales moving again.

But just collecting information isn’t enough…

The Pinwheel Principle also shows you:

  • How to apply that information with key merchandising techniques to improve sales
  • How to measure results so you can continue to improve them.

But, can this report make a difference in my business?

The Pinwheel Principle report can make a difference in how you see your business. With the ideas in this book, you’ll learn to identify problem areas, and develop solutions. Taking action and implementing solutions are what makes a difference. That difference depends on action and commitment to seeing it through. Reading the report is just the first step to transforming your business.

I don’t have time to read a report and implement new ideas. I’m already worn out running my business.

The report is designed to help you make small changes over time, building on each success. The Premium Option Quick Start Guide has sections that can be read on a coffee break. It gives simple techniques that can be implemented right away to getting your sales on track. Doing one task for fifteen minutes each day is enough time to start making a difference.

What if I’ve already tried everything?

Trying a merchandising or marketing technique once and having it fail doesn’t mean the technique doesn’t work. Think about learning to ride a bike. If you try it once and fall off, does that mean the bike doesn’t work? Do you keep trying lots of different bikes hoping you’ll find one that works? Instead, you keep using the same bike. You set a small goal, such as balancing the bike for a few seconds, then riding a few feet. Gradually you can ride farther and faster. You correct mistakes, one at a time until you can ride around the block.

Merchandising works the same way. We choose a couple of techniques to start out. Set small reasonable goals and keep measuring results. Work at those techniques until they are getting consistent results. And then we try to master new techniques.

It will take too long to learn something new. I need a solution now.

No program or book is going to turn store sales around overnight. It’s going to take some time to make a big difference. Since it takes time to build success, it’s important to get started right away. The bonus Quick Start Guide helps you do that. It provides techniques you can start implementing in fifteen minutes.  Right away you can begin learning why customers aren’t buying, and what you can do about it.

I don’t want to waste more money on how-to advice that will sit on the shelf.

There’s always a risk when buying a book. I can’t guarantee that you’ll use it. And there is probably more information in the report than you’ll be able to implement. But if you choose one idea to start with, the results might be surprising. Starting to make a difference in your sales might not be so hard. Success with one idea leads to the next one. And the next one. Besides that, I’m available for support and will follow up. And you’re always free to email with questions.

How do I know this is what I need?

The Pinwheel Principle outlines the business information needed to identify why customers aren’t buying. It gives details on how to find this information and what to do next. If you already have a good idea why customers aren’t buying, the Pinwheel Principle provides merchandising remedies to boost sales. If you buy the report and don’t find anything useful, I’ll refund your purchase price within 60 days.

What if I read it and don’t learn anything new?

Read the report. Try the ideas in your store. See what happens. You should be able to find at least one idea or strategy that is new to you, and that you haven’t tried before. I want you find ideas to breathe new life into your store, and get your sales moving again.

If you can’t find even one idea in the book to do that, I’ll give you your money back. I call it the Inspiration Guarantee. You get ideas to get your business moving, or your money refunded.

Buy Now

Important: Reasons Why You Shouldn’t Delay

1) Stop wasting money on expensive marketing schemes. Instead, you’ll use the marketing resources you already have, such as your sales team and selling space more efficiently. It’s tempting to spend money on marketing campaigns that promise big results. Without a targeted plan for what you want to achieve, you waste money. You don’t know which marketing activities will reach your customers. With a solid strategy to increase sales, you’ll be able to choose new marketing activities that align with your goals, and deliver results.

2) More sales means more cash to purchase new merchandise. With increasing sales, you’ll free up cash to re-invest in inventory. Unsold merchandise sitting on the shelves ties up cash. It costs money to pay rent to keep that merchandise on the selling floor.The sooner you sell that merchandise, the sooner you can use that cash to stock more of your best sellers. By selling through inventory quicker, you’re able to increase your return on investment.

3) There’s no risk. The Pinwheel Principle is 100% guaranteed for a whole 60 days. Take your time to use & apply the information. If you find the information isn’t suitable, simply send us an email/call me and I’ll be happy to refund your money. (You don’t have to fight to get your money back!)

4) The price is reduced for a limited time. The price has been reduced for this version of The Pinwheel Principle because an updated one will be released in Winter 2017. If you buy now, you get version 1.0 right now, and you get the updated version for free, when it is released.

Premium Bonus: Quick Start Guide

The Quick Start Guide is designed to help you implement the Pinwheel Principle concepts & ideas.

If you want start making changes today, the Quick Start Guide tells you exactly what to do. It’s like a workbook, or step-by-step action plan to help you apply the Pinwheel Principle to your business. It is a four week guide of 15 minute action steps for you or your staff to work on each day.

If you need to take action today, the Quick Start Guide is essential.
Format: PDF

The Pinwheel Principle Special Offer

Premium Option

Pinwheel Principle Report
version 1.0
Pinwheel Principle Updates
free for 1 year
Quick Start Guide



Basic Option

Pinwheel Principle Report
version 1.0
Pinwheel Principle Updates
free for 1 year



The Pinwheel Principle Report is Guaranteed!
One hundred percent! If you don’t like it, just ask for your money back. You have 60 days after delivery of the Pinwheel Principle report, so you can take your time and decide. 🙂

Complete Details of The Pinwheel Principle:

Format: Is this a book? e-book? pdf?

This is a book in PDF. It is an electronic file you will download to your computer.

Delivery: When is the information delivered? How is it delivered?

The PDF report is available now. The email will include a download link to the PDF file and to the Quick Start Guide.

The information is delivered via the Internet. You are taken to a download page where you get detailed instructions on how to download the e-book.

Payment Methods: Can I pay by credit card? Cheque? Paypal?

You can use your credit card to pay via our secure payment processor. If you cannot use this system and prefer to pay with Paypal, please email me at the support email at the bottom of the page

Currency: Are all the payments in US Dollars only?

All payments are in US Dollars.

Although I’m based in Canada, most of my customers are in the US. By pricing in US Dollars, we don’t have to mess around with figuring out exchange rates.

Guarantee: Is there a guarantee?

Yes, there is a guarantee. It’s a 60 day ‘Inspiration Guarantee‘. This means you get ideas to get your business moving, or your money back. If you don’t feel the information works for you, we will issue a prompt refund. All you have to do is email or call me.

Support: Do I get any support?

If you have an issue getting the files to open, you can email me and I’ll do the best I can to help you.

Important Notes
When you click the ‘Buy Now’ button, you will be taken to a page where you can fill in your credit card details. You will be sent to a thank you page that will let you know when to expect the download information. You should also receive a confirmation email receipt to let you know that your purchase has been processed.

If the system doesn’t accept your credit card or you do not receive a confirmation, please email to let me know. I will check to see if the purchase has gone through and send you a confirmation. If any of the process doesn’t go smoothly or or if you have any questions that have been unanswered, please don’t tear your hair out in frustration. Just email me at

Melanie McIntosh