Selling

Why You Need To Build a Profitable Business

How Do You Balance Profits With Sustainability? When you’re an entrepreneur concerned with sustainability, this can be difficult to answer. I’ve been talking to designers lately who have been bringing up some version of this question. Some talk about how hard it is to move forward when you don’t know the right answer. I struggled… Read More

The Self-Fulfilling Sales Prophecy

Wouldn’t it be nice to have a crystal ball to tell what products will sell? It can be hard to predict why one product will be a sales success, and another will languish on the shelves. There may be all kinds of reasons. It can be timing. Product quality. Placement of the product in the… Read More

Education Events: How To Find The ‘Hidden Treasure’ In Your Business

It was a six year old’s dream come true A birthday treasure hunt. The young treasure hunters discovered a battered map in a bottle on the rocky ocean beach. Following the clues to the ‘X’ on the map, the children found the right spot and started to dig. It didn’t take them long to unearth… Read More

How Merchandising Attracts Customers: Or Drives Them Away

You need to attract customers If you have a brick-and-mortar store (a physical retail location), your job is to attract shoppers to come inside. These shoppers have many other choices. Other stores. Other neighbourhoods or malls. And online shopping. Brick-and-mortar retail is becoming increasingly competitive. Even large, well-established companies are finding it hard to attract… Read More

Free Download of “Attracting Customers”

Learn the 3 steps to get more shoppers in the door!

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