Getting Started Quiz

Choose one answer for each question. Choose the one that most closely matches your own situation.

The quiz is anonymous. Only you see your answers. The quiz does not submit results to me or anyone else.

It is a tool for you to assess the level of information that you have at your fingertips. This information can help you make better merchandising decisions in your store. Answer the quiz as honestly as you can.

1. Have you read Attracting Customers?
Yes
No
2. Do you know the dollar value of the average sale transaction in your store this week?
a. Yes – I review the average sale daily
b. Yes – I review the average sale weekly
c. I can find the average sale in a report
d. I have a general idea of the dollar value of our average sale
e. I don't track the size of the average sale.
3. Do you know the average number of units in each sale for this week?
a. Yes – I have a goal for the number of units in each sale, and I track results daily
b. Yes – I review the average units per sale weekly
c. I can find the average units per sale sale in a report
d. I have a general idea of the average number of units per sale
e. I don't track the size of the average sale
4. Do you know how many shoppers come into your store each day?
a. Yes – I regularly count traffic, record it and compare it to past results
b. I keep notes with my sales to record days that have exceptionally high or low traffic and what caused it
c. I know that my traffic is higher or lower than it was in the past
d. I have a rough idea of how many shoppers come in the store
e. I don't count my traffic
5. Do you know your conversion rate?
a. I have a goal for conversion and track progress towards that goal
b. Occasionally I calculate conversion rate
c. I can use my reports to calculate conversion rate
d. I don't keep track of conversion rate
e. What is conversion rate?
6. Do you know the names and professions of your top ten customers?
a. Yes – I know my best customers personally
b. I know some of my best customers personally
c. I know my regular customers, but haven't calculated who spends the most in the store
d. Some of my staff know the customers
e. No – I don't know who my best customers are
7. Do you know your top selling product(s) this week?
a. Yes – I have a list of best selling products. I place hot items in key locations in the store
b. Yes – I review sales reports weekly
c. I know the categories that have been selling well lately
d. I can find top sellers in my sales reports
e. No – I don't have a system for tracking best sellers
8. Do you know your worst selling product(s) this week?
a. Yes – I have a list of products that sold poorly this week & have moved them to new locations
b. Yes – I review sales reports weekly
c. I know some products in the store that have not been selling lately
d. I can find sales reports that list the products that aren't selling
e. No – I don't know which products are not selling




Melanie McIntosh
Inspire Retail Solutions




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