Are you ready?
How do you know if merchandising consulting is right for you?
A solid merchandising program can be challenging to implement
on your own. With so many other things to do, merchandising can be hard
to fit in. Or it might just be hard to know where to start.
Sometimes it helps to get someone to create a plan or help
you implement it. I can help you create a merchandising plan for your
store, and work with you to get it set up in your store.
I want to make sure that the work I do for you is effective.
So, that's why I only work with a few clients. And why I only work with
retailers who are ready to implement a merchandising plan.
Are you ready to merchandise your store?
Occasionally I have told retail owners that it is not the
right time for them to focus on merchandising. Improving merchandising
can improve sales but it is only one part of a sound business strategy.
And it takes time to see significant results.
Merchandising is not a magic wand. Just because a store looks
great doesn't make the products fly off the shelves. Besides having a
great store, you need to
be sure you have the right products, matched with the right target
How do you know if you've got it right?
Merchandising needs to be based on reliable business
information. Without good information, merchandising strategies are
just guesses. Merchandising based on guesses is not as effective as
merchandising based on knowing your customer and sales results. To be
effective, merchandising decisions need to be guided by results that
measured and tested.
Do you have the information you need to get started?
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