Do shoppers walk right past your store without coming in?
you know what attracts customers into your store? Do you know how to
keep your shoppers' interest and get them to explore your merchandise?
Are you using merchandising techniques to guide shoppers through your
store and get them to buy?
What is merchandising anyway?
Merchandising really just means selling. It's everything you do to sell your product to the consumer.
When I talk about merchandising, I am referring to how you use your physical store to sell. That includes your store front, store design, lighting, store layout, furnishings or fixtures, merchandise placement, displays, signs and graphics.
Many retailers struggle to put these things together in a way that works. You might think merchandising is a secret ability that some people have, and others don't.
It's not. Merchandising consists of basic skills and steps that you can learn. Knowing how merchandising attracts customers takes away the guesswork. You learn what works and what doesn't. You become more confident about your business. You're able to measure your results.
The purpose of this website
I began Inspire Retail Solutions because I wanted to pass on what I've learned about retail. In my work I discovered that many retailers lack confidence and knowledge about merchandising and display. They feel merchandising is the area they need to improve the most, and don't know how.
If you're like them, you
have great ideas & products, but struggle to attract enough
customers. By passing on the knowledge I have gained from my
education and 20+ years of experience, I can help you be more
In this website, you'll find information you can use to transform your store into one your customers will love.
Where do I start?
Get started now by subscribing to the Retail Tips email newsletter. When
you subscribe, you'll also get access to the free report, Attracting Customers: Steps to Getting More
Customers In The Door.
The report will give you some ideas you can implement in your store
right away. Make sure you share the report with others on your team, so
you can all work together to attract shoppers.
From rainy Vancouver,
P.S. Don't forget to explore the site, in particular, jump over to the blog to read more merchandising articles. Or check out these ones first:
Why Is Retail Merchandising Important?
Sign up for the Retail Tips newsletter & get free access to the report "Attracting Customers: Steps to Getting More Shoppers in the Door"
If you have any unanswered questions, please email me and let me know how I can help. I'm interested in getting your questions, comments and feedback.
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Click here to let me know so I can fix it. Thanks!